Reported as "Ethirgal Illai" in 2012, the "sayings" in the philosophical theme song called "Maattram Ondrudhaan Maaraadhadhu" (translates to 'Change is only constant') were recited by Rajinikanth[9][10][11] As per the director of the film, lyricist Vairamuthu and actor Rajinikanth worked on the song's lyrics for a week to avoid encountering any controversial lines. Further, as per latter's advice, couple of lines on women from the originally written lyrics were removed.[12] This is the second time, that the actor took part in playback singing for a film after the song "Adikuthu Kuliru" in the (1992) film Mannan.[13][14] Rajinikanth recited the sayings in the Hindi,[15] the song sung by Javed Ali, for the Hindi version of the soundtrack. The lyrics were written by Irshad Kamil in Hindi and Urdu; entirely different from its Tamil counterpart.[16] The track was recorded at AIR Studios, London on 31 March 2012. In August 2012, Sony Music Entertainment acquired the music rights of the film.[17] In June 2013, Hollywood music engineer Geoff Foster was involved in mixing 200 tracks of orchestra for the soundtrack.[18]
The audio rights were acquired by Sony Music India in August 2012.[17] On 6 March 2014 a preview event was organised by Sony Music in Chennai to selected members of the press. Four songs from the film namely "Medhuvagathaan", "Manapennin Sathiyam", "Karma Veeran" and "Maattram Onnrudhaan Maaraathadhu" were played at the event.[12] A day prior to the music launch, audio teasers of the songs were released on MediaOne Global Entertainment's official SoundCloud channel.[25]
2012 Kochadaiiyaan
After the release of Enthiran (2010), Rajinikanth approached K. S. Ravikumar to help complete an animation feature that Soundarya Rajinikanth had begun in 2007. The project titled Sultan: The Warrior had run into problems with its production and Rajinikanth hoped that they could salvage the project by adding a historical back plot which would make the film partially animation and partially live action. Ravikumar then developed a story for fifteen days with his team of assistants and after being impressed by the script, Rajinikanth felt that Ravikumar's story should be an entirely separate film. Thus the team launched a venture titled Rana, to be jointly produced by Ocher Picture Productions and Eros International. The film would have featured cinematographer R. Rathnavelu and music would have been composed by A. R. Rahman.[27][28] Principal photography, began on 29 April 2011. However, during the first schedule of filming, Rajinikanth fell ill on sets and was admitted to hospital where he was treated for dehydration and exhaustion for over a month, resulting in an indefinite postponement of filming. Further attempts for the film to continue production throughout the year failed.[29][30] On 23 November 2011, for her maiden directorial project, Soundarya tweeted through her Twitter account, notifying followers to watch out for an official announcement.[31] Following the delay, the team considered making Rana as an animation film but Rajinikanth was insistent that the film would be a live action film. Film producer Murali Manohar then suggested that an animation film could potentially be a sequel to Rana and thus the team began work on Kochadaiiyaan. A tentatively scheduled release period of August 2012 was also announced.[32]
The film posters showed that the film would use performance capturing technology, which was used in films such as Avatar and The Adventures of Tintin: The Secret of the Unicorn. During production, Kochadaiiyaan was the first Indian film to use the technology. However, Maattraan, another Tamil feature, which also made use of the technology, was released before Kochadaiiyaan, making it the second Indian film to use the technology.[77][78][79] K. S. Ravikumar, story writer of the film, announced that the filming would commence from 15 January 2012.[80] The first schedule of indoor shooting started with Rajinikanth's base actions being filmed as per the motion capturing norms.[39]
The film was launched with a formal puja on 19 January 2012 at the Ganesha temple located inside AVM Studios in Vadapalani, Chennai.[81] The first phase of production began in Chennai on 15 March 2012. It was then moved to London on 17 March 2012, where motion capture filming was done at Centroid Motion Picture lab[12] in Pinewood Studios[79][82] Production in London lasted for 15 days, during which, Rajinikanth announced that the film might be released for Diwali 2012.[79] After completing the first phase of production in London, the crew returned to Chennai on 2 April 2012. The next schedule of the film shooting was planned at various locations in Tamil Nadu and Kerala.[83] Filming in Los Angeles took place at CounterPunch Studios.[12]
The second phase of production began at the Chitranjali Studio in Thiruvananthapuram.[84] Although initial reports claimed that production had moved to Mohanlal's Vismayas Max studio,[85] it was later reported that shooting never took place at that studio. It instead happened at Accel Animation Studios, where the crew shot scenes which they were unable to complete during their schedule in London.[86] The second phase was completed on 30 April 2012, after which a romantic song choreographed by Saroj Khan was filmed in early May 2012.[87][88] It was said that the entire film shooting would be completed in the second schedule itself and the post-production work would begin. However, the team was off with the lead actor to Hong Kong for the third schedule of the film on 12 May 2012 where some crucial scenes and combat scenes featuring the lead actor and the antagonist were shot at the State of the Arts Gallery studio.[89][90][91] Since the film was shot using performance capture technology, 48 cameras were used to shoot each and every scene. The 48 cameras captured performance of artistes' at 48 angles.[92] Kochadaiiyaan was equipped with Auro 3D sound technology.[93] As per reports, due to involvement of extensive graphics, four separate teams, including teams from Chennai and London were also working on the film.[94] On 20 February 2013 the director announced through Twitter that Kochadaiiyaan was in the process of being finalised.[95] On 28 February 2013 the final edited version of the film was screened by the director, writer and the lead actor along with handful crew members.[96] As the filming was done using motion capture technology, the Tandav dance in the song "Engal Kochadaiiyaan" was performed by dancer Yuvraaj Jayakumar.[7] The dance was shot in as early as in 2010, and was initially intended for the shelved Sultan: The Warrior.[7] The genre of the same was neither western nor Indian but a contemporary dance form.[7]
The soundtrack and background score of the film was composed by A. R. Rahman, who was initially hesitant to work on the project but started after he felt the "positive energy and the commitment".[99] The rights to the soundtrack album were sold to Sony Music Entertainment in August 2012.[100] British music engineer Geoff Foster was involved in mixing 200 tracks of orchestra for Kochadaiiyaan.[101] The track "Engae Pogudho Vaanam" was released on 7 October 2013 as a single, along with its Telugu version "Choodham Aakasam Antham" to positive response.[102] On 9 March 2014, the original version as well as the Telugu version of the album were released at Sathyam Cinemas in Royapettah, Chennai.[103][104] The album gained the top position on the iTunes charts in India within hours of its release. Meanwhile, "Kochadaiiyaan" became a top trending topic on Twitter in India, making it a first for a Tamil film.[105] The song "Maattram Ondrudhaan Maaraadhadhu" was the chart topping track from the album at almost every music charts of South India[106]
Initially, the film was set for a November 2012 release in India.[107] The film was then planned to be released in January 2013 coinciding with Pongal however the release date was postponed. In course of time, it was postponed multiple times due to various enhancement schedules and extensive post-production work. A final release date was announced for 9 May 2014,[108] but was yet again pushed to 23 May 2014.[109] On this delay, Eros International clarified that there was a surge of demand for an additional 200 prints[110] (multiple language release, 2D and 3D versions of the film[12]) for as many screens all over the world that was to be met in just two days prior to the release as the response to advance booking was extraordinary. An estimated 125,000 tickets were sold out within two hours in Chennai alone when the release was set on 9 May 2014.[111] Furthermore, producer Sunanda Murali Manohar attributed the delay to the Central Board of Film Certification (CBFC), which unexpectedly went on to certify all language versions separately.[112]
In March 2013, the distribution rights for the film in the United States were sold to ATMUS Entertainment while Hyderabad-based Lakshmy Ganapathy Films purchased the distribution rights of Vikramasimha, the film's Telugu version.[113] In July 2012, Jaya TV bought the film's television broadcast rights for an undisclosed sum.[114] A song titled "Koottam Seru, Kosham Podu" was released on 7 May 2014 to celebrate the release of Kochadaiiyaan.[115]
Finally, the first look of 2012's most awaited film is out.Yes, we are talking about Rajnikanth's Kochadaiyaan, directed by his younger daughter Soundarya R Ashwin.The Tamil film produced by Eros International and Soundarya's Ocher Picture Productions, is written by well known director K S Ravikumar.There are two theories going around about the film's title. One is that it was a name for Lord Shiva. The other is that it was the name of a Pandya King.From the first look, it seems the title refers to the other name of Lord Shiva, as Rajnikanth is shown in the Nataraja pose. It is believed that Nataraja is a depiction of Lord Shiva as the cosmic dancer to destroy the universe so that Lord Brahma starts a new creation.
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